Smeg — Madeline

Smeg: Functional Art

Smeg is an appliance brand that sells high end appliances. The uniqueness and high design of Smeg pieces make them stand out. Much like fine art, they can be the centerpiece to a room.

In order to hit our target, we stepped away from a traditional campaign and into something the art world is very familiar with - an exhibit.

Created with Chelsie Kelly

Exhibit Promotion

In order to get people to our exhibit, we wanted to draw attention with a collab between the art world and the appliance world.

The Exhibit

Our Artist Kitchens exhibit features kitchens inspired by famous artists. The kitchens themselves will act as if the artist created it.

Kitchen by Hopper

Screen Shot 2021-02-20 at 5.55.46 PM.png

Screen Shot 2021-02-20 at 5.55.55 PM.png

Screen Shot 2021-02-20 at 6.07.35 PM.png

Kitchen by Frankenthaler

Screen Shot 2021-02-20 at 6.27.10 PM.png

Screen Shot 2021-02-20 at 6.27.21 PM.png

Screen Shot 2021-02-20 at 6.28.23 PM.png

Kitchen by Mondrian

Screen Shot 2021-02-20 at 6.36.40 PM.png

Screen Shot 2021-02-20 at 6.36.49 PM.png

Screen Shot 2021-02-20 at 6.36.57 PM.png

Virtual Tour

We’ll bring a virtual tour of the exhibit to Smeg’s site for people to browse from home.

Instagram Mood Boards

We’ll call for submissions on Instagram stories and create mood boards for the artists suggested so we can inspire kitchens in a variety of different styles.

Inspiration Keychains

No good exhibit is complete without trinkets in a gift shop. These mini keychains will double as take home inspiration for visitors looking for their next appliance.