Moxie: The Almost-Medicine of Maine

Moxie is a beloved soda from Maine. Its taste has been described as “carbonated medicine water”, which makes sense because it was originally meant to be a pharmaceutical. Though the medical side of things didn’t quite work out, people still love it.

Created with Evan Shisler

OOH

Video

Moxie x Vicks

We'll team up with Vicks to make a Moxie scented VapoRub that will really knock your socks off.

The Almost-Doctor for Almost-Medicine

A twitter takeover for illegitimate medical advice.

The Moxie Mobile

Moxie’s very own ambulance will stop by blood drives to hand out soda.