Carmax: NYC Grand opening

For CarMax’s grand opening around the New York City area, we wanted to talk to New Yorkers like New Yorkers. (We are still a little bitter about all of the bagel and pizza puns that were rejected along the way).

The new design system we created for this project has extended into CarMax’s brand and is still in use today.

Executive Creative Director: Ashley Marshall

Group Creative Director: Anne Marie Hite

Creative Director: Lindsey King

Copywriters: Ken Marcus, Page Jensen-Slattengren, Evan Shisler

Design: Mark Brye